There are different types of falsifications. Each product sold by the street vendors or online at half of the original price or less is a clear falsification. We all know it. A falsified product is bought at a very low Price. But what happens when you pay for a product as original but it really is not? In this case, everything is different. The buyer will feel defrauded and the image of the brand will be at stake. In these cases, it is very important to offer the buyer a guarantee that the product is original, authorized and produced by the brand´s standards and that it is not a common copy. The solution is the hologram! Holograms are extensively used for the protection against counterfeiting, grey market, unauthorized production and for enhancing and securing brand image.