Let’s be honest: our smartphones are basically our extra limbs. We sleep with them on the nightstand. We panic if they’re not within arm’s reach.
And they’re not even just phones anymore. They’re our social club, office, photo studio, stand-up comedy stage, and late-night therapist when we’re doomscrolling memes at 2 a.m.
But here’s the thing no one likes to admit: they’re also a giant, blinking “REC” button on our lives. Anything can be filmed. Anything can go viral. Instantly.
Which is great if you’re rescuing puppies or giving a motivational speech. But not so great if you’re filmed celebrating a bit too hard at the company retreat.
Employers Are Checking
If you think recruiters aren’t looking you up online, think again.
Over half of companies (around 54%) check candidates’ social media before hiring. Some studies say it’s as high as 75%.
They’re not just peeking at your LinkedIn headline. They’re scrolling your Facebook albums. Reading your Twitter rants. Checking your “close friends” Instagram posts if they can find them.
And up to 70% of companies admit they’ve rejected someone because of what they found.
The Axelle Despiegelaere and L’Oréal Paris Example
Need a real-world cautionary tale?
In 2014, Belgian fan Axelle Despiegelaere went viral at the World Cup. L’Oréal Paris offered her a modeling contract. Big win!
But after the announcement, old hunting photos surfaced—her posing with animals she’d hunted on safari.
No gory videos. Just trophy hunting pics. But the backlash was fierce.
L’Oréal, a brand built on promoting animal-friendly values, immediately cut ties. They couldn’t risk being seen as endorsing anything perceived as animal cruelty.
It wasn’t about just her personal image. It was about the brand’s.
So What Does This Have to Do with Software?
Simple: it’s about protecting your brand.
Whether you’re a solo creator, a growing agency, or a global company, your reputation depends on what goes out into the world.
Approvals. Rights. Royalties. Usage permissions.
You don’t want an unapproved post going live. Or the wrong image being used. Or paying royalties on something you shouldn’t—or worse, not paying them when you should.
That’s where Cuservi comes in.
Cuservi helps you track approvals, manage royalties, and keep everyone accountable. Every asset. Every comment. Every version. Transparent. Traceable. Immutable.
Because in a world where everything can go viral instantly, you don’t want your brand’s worst moment to be the one people remember.
Think before you post. And make sure your team does too.
