Imagine this. You open an app, choose your favorite song and type: “Turn this into a dance remix for my birthday.” Seconds later, done. Very cool. Also, somewhere, a copyright lawyer has just felt a disturbance in the Force. Because AI…
Licensing is all about great partnerships, exciting brands and new business opportunities. It’s also about contracts. Royalties. Minimum guarantees. Territories. Currencies. Compliance. Reporting. And spreadsheets. So. Many. Spreadsheets. For an industry generating around $338 billion globally, licensing still involves a surprising amount…
$338.33 billion. That’s the retail sales generated by the 94 companies included in License Global’s Top Global Licensors 2026. Yes. Billion. With a “b”. Before we picture licensors swimming through piles of cash like Scrooge McDuck, one important detail: that figure…
Licensing is growing. Great news. But the more interesting part isn’t that licensing is getting bigger. It’s changing what it’s actually for. For years, the formula was fairly simple: successful IP + more products = growth. T-shirts? Yes. Mugs? Obviously.…
Let’s be honest: the online dating world is getting exhausting. If you’ve spent any time on Tinder, Bumble, or Grindr lately, you know the routine. You swipe right, match, send a polite “Hey, how’s your week going?”, and usually watch…
When you think of Barbie, you probably picture her iconic Dreamhouse. So imagine our surprise when she suddenly starts looking for a new home. That’s exactly what happened this summer. Barbie teamed up with Fotocasa, one of Spain’s leading real…
For years, toy executives looked at kids glued to iPads and had a massive lightbulb moment: “Aha! Kids love screens! Let’s shove a screen inside a plastic dinosaur!” So, they spent millions building smart toys. But there was a tiny flaw…
The licensing industry has a funny habit. We spend months creating a product, negotiating licences, reviewing designs, discussing packaging, planning the launch and counting down to release day. Then the product finally reaches the shelves, someone buys it, everyone celebrates……
“Everything old is new again.“ Usually, that’s something you hear when someone rediscovers their favorite pair of jeans from high school. But in licensing, it’s one of the biggest trends shaping the market. From retro fashion and iconic toy brands to…
Let’s be real for a second. If you attended the Licensing Expo 2026 (or just skimmed the recaps to save yourself the jet lag), you definitely heard the phrase of the year repeated like a mantra: “fandom is in full effect.” In plain English:…
