The UK launches “Face the Fakes” after discovering dangerous substances in counterfeit cosmetics. And some of the findings are anything but beautiful. That Luxury Perfume at Half Price? Think Again We all love a bargain. A designer perfume at 70%…
What happens when two robots meet millions of plastic bricks? No, this isn’t the beginning of a bad joke. It’s LEGO’s latest collaboration with Daft Punk. And it’s a pretty brilliant example of licensing done right. Remember Daft Punk’s legendary Alive 2007 tour?…
Remember when licensing programmes could be planned months, sometimes more than a year, before a film or series was released? Style guides, negotiations, product development, approvals, manufacturing… Everything carefully scheduled. Very organised. Very professional. And then along comes a surprise…
From video games to movies, merchandise and theme parks. Xbox has big plans for its intellectual properties. And a rather interesting challenge ahead. Apparently, Selling Video Games Isn’t Enough Anymore On October 8, Microsoft announced Xbox XP, a new division…
QR codes are brilliant. They can connect a physical product to authentication, product information, promotions, exclusive content and all sorts of digital experiences. There’s just one tiny problem. Humans. More specifically, humans have to actually take out their phones and…
Remember when physical retail was supposedly dying? We were all going to shop online forever, stores would disappear and our relationship with retail would basically consist of clicking “Buy now” while sitting on the sofa. Well… Toys“R”Us apparently has other…
Imagine this. You open an app, choose your favorite song and type: “Turn this into a dance remix for my birthday.” Seconds later, done. Very cool. Also, somewhere, a copyright lawyer has just felt a disturbance in the Force. Because AI…
Licensing is all about great partnerships, exciting brands and new business opportunities. It’s also about contracts. Royalties. Minimum guarantees. Territories. Currencies. Compliance. Reporting. And spreadsheets. So. Many. Spreadsheets. For an industry generating around $338 billion globally, licensing still involves a surprising amount…
$338.33 billion. That’s the retail sales generated by the 94 companies included in License Global’s Top Global Licensors 2026. Yes. Billion. With a “b”. Before we picture licensors swimming through piles of cash like Scrooge McDuck, one important detail: that figure…
Licensing is growing. Great news. But the more interesting part isn’t that licensing is getting bigger. It’s changing what it’s actually for. For years, the formula was fairly simple: successful IP + more products = growth. T-shirts? Yes. Mugs? Obviously.…
