Let’s be honest: the online dating world is getting exhausting. If you’ve spent any time on Tinder, Bumble, or Grindr lately, you know the routine. You swipe right, match, send a polite “Hey, how’s your week going?”, and usually watch…
When you think of Barbie, you probably picture her iconic Dreamhouse. So imagine our surprise when she suddenly starts looking for a new home. That’s exactly what happened this summer. Barbie teamed up with Fotocasa, one of Spain’s leading real…
For years, toy executives looked at kids glued to iPads and had a massive lightbulb moment: “Aha! Kids love screens! Let’s shove a screen inside a plastic dinosaur!” So, they spent millions building smart toys. But there was a tiny flaw…
The licensing industry has a funny habit. We spend months creating a product, negotiating licences, reviewing designs, discussing packaging, planning the launch and counting down to release day. Then the product finally reaches the shelves, someone buys it, everyone celebrates……
“Everything old is new again.“ Usually, that’s something you hear when someone rediscovers their favorite pair of jeans from high school. But in licensing, it’s one of the biggest trends shaping the market. From retro fashion and iconic toy brands to…
Let’s be real for a second. If you attended the Licensing Expo 2026 (or just skimmed the recaps to save yourself the jet lag), you definitely heard the phrase of the year repeated like a mantra: “fandom is in full effect.” In plain English:…
We hate to say “we told you so,” but… well, we told you so. If you’ve been reading our recent blog posts and newsletters, you know we’ve been hammering on a specific point: the licensing landscape is undergoing a massive, irreversible…
In the time it takes an old-school licensing department to clear a contract, schedule three steering committees, and approve a prototype, the internet has already fallen in love with a meme, hyper-fixated on a character, and completely forgotten they ever…
Toying with Danger: Why Cheap Knockoffs are a Total Nightmare (and How Holograms are Saving the Day)
Let’s be honest: we all love a bargain. But that unbelievable deal on a sketchy website isn’t just a steal—it’s a safety hazard and a corporate headache. The toy industry faces a massive, transnational counterfeit crisis flooding online marketplaces and…
Let’s be honest: there was a time when licensing was treated like a side quest—a low-effort way to get a brand name onto as many random objects as possible. Today? That approach is the fastest way to kill a brand’s…
