Trust vs. Convenience: When Inaction Opens the Door to Fraud Imagine purchasing a bottle of wine, proudly bearing a Designation of Origin (DO) label, only to discover it’s a counterfeit. This unsettling scenario became a reality for millions of consumers…
Restoring Trust in Olive Oil: The Role of Traceability Have you ever wondered if the olive oil on your table is truly what it claims to be? A recent revelation from Spain’s olive oil industry has brought this question into…
Why Buying Counterfeits Isn’t Worth the Risk: A Conversation About Safety and Awareness The other day, we came across a Government of Spain ad about counterfeiting. Naturally, it caught our attention—it’s what we do, after all. But what really stopped…
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