You’re scrolling Instagram, and boom—Hailey Bieber sells her skincare brand Rhode for $1 billion. Yep, that’s with a “B.” And here’s the kicker: Rhode only launched in 2022.
So how does a two-year-old Gen Z brand pull off a billion-dollar exit? And why does every celeb suddenly have a skincare line, tequila brand, or candle collection?
Let’s break it down like we’re chatting over drinks.
Hailey’s Billion-Dollar Power Move
Here’s the deal:
- Buyer: e.l.f. Beauty (big player in affordable glam)
- Price: $1B total
- $600M cash
- $200M in stock
- $200M in performance-based payouts over 3 years
And no, Hailey didn’t walk away. She’s staying on as Creative Director, Head of Innovation, and Strategic Advisor. Translation: same boss energy, just with deeper pockets.
Her personal cut? Around $100 million. Not bad for a side hustle.
Why Sell?
This isn’t Hailey giving up—it’s her leveling up. Rhode already hit over $200M in sales last year. Now, with e.l.f.’s resources, she can go global—faster. More shelves. More reach. More everything.
But Why Are Celebs All Launching Brands?
Simple. Being famous gives you a launchpad most startups can only dream of.
1. Trust on Tap
You already know and “trust” the celeb, which means products sell faster—no extra convincing needed.
2. Creative & Cash Control
Why endorse someone else’s product when you can own the whole pie? (Just ask Reynolds with Aviation Gin or Clooney with Casamigos.)
3. Built-in Audience
Fenty, Rare Beauty, Kylie Cosmetics—those launches were blockbusters because the fans were already in line.
4. High Margins, Low Hassle
Beauty brands offer fat profit margins, easy outsourcing, and viral potential. It’s influencer catnip.
5. Income That Lasts
Entertainment can be unpredictable. A strong brand? That pays the bills for years.
Glamorous? Kinda. Risk-Free? Nope
Celebrity or not, a weak product flops. Scandals ruin reputations. And let’s be real—there are only so many lip kits the world can handle.
Final Sip: The Rhode Ahead
Hailey didn’t just cash out—she leveled up. Rhode went from trendy to global player with one strategic partnership.
And guess what? As long as there are fans and wallets, celebrity brands aren’t slowing down.
Oh—and one more thing…
Behind every billion-dollar brand? There’s a powerful engine running the show behind the scenes.
That’s us.
We’re not the face on the billboard—we’re the software behind the success. The platform that keeps everything organized, efficient, and profitable.
We won’t wear your lipstick—but we’ll give you the power to manage every gloss, serum, palette, and penny like a pro.
