We need to talk. Seriously.
2025 is turning out to be the year brands said:
“Let’s collab, let’s slay, and let’s sell out in 10 seconds.”
And wow… they delivered.
We’re not just seeing fashion meets tech anymore. We’re talking tequila meets rap royalty. Underwear ads starring Latin icons. Donuts designed by pop princesses. This year, brand collaborations are bold, unexpected, and honestly, kind of brilliant.
If you’ve ever wondered what Ariana Grande jewelry looks like (spoiler: shiny), or why Post Malone is now a cookie connoisseur — buckle up. Here are the top brand collabs of 2025 so far, and yes, you’ll want everything.
1. Bad Bunny x Calvin Klein: Confidence in Cotton
Bad Bunny stripping down for Calvin Klein? Say less. The Puerto Rican icon is front and center in CK’s Spring 2025 underwear campaign — shot in his homeland by the legendary Mario Sorrenti. The new Icon Cotton Stretch line offers seamless waistbands, comfy support, and all the steamy photos your timeline could handle. A mix of sensuality, authenticity, and thirst trap energy? 10/10 marketing.
2. Ariana Grande x Swarovski: Glitter and Glam
What happens when a pop diva meets crystal couture? You get a limited-edition jewelry line that practically sings. Ariana’s capsule with Swarovski includes sparkly rings, bracelets, and necklaces that scream “thank u, next… level.” A luxe blend of her soft glam style and Swarovski’s iconic dazzle — it’s elegance with a side of sass.
3. Disney x Bath & Body Works: Princess Perfume Dreams
Millennials, prepare to cry. Disney’s princesses are now part of your skincare routine. This nostalgic-meets-modern collab brought classic characters to life through dreamy scents and limited-edition lotions. Jasmine body butter? Cinderella candle? Yes please. It’s a fairytale for your senses — and your bathroom shelf.
4. Kim Kardashian x NikeSKIMS: Sporty Meets Sculpted
Kim K didn’t come to play. The SKIMS founder teamed up with Nike to create a line of athletic wear and intimates that actually fit and flatter all bodies. The result? A sleek, inclusive collection with Nike’s performance tech and SKIMS’ viral silhouette magic. Finally, a sports bra that doesn’t feel like medieval armor.
5. Megan Thee Stallion x Chicas Divertidas Tequila: Shots, Anyone?
Megan dropped a tequila collab and it’s as bold as her bars. With vibrant branding, premium taste, and packaging that screams hot girl happy hour, this limited-edition spirit is targeting Gen Z drinkers who want their alcohol to have just as much personality as their playlist.
6. Post Malone x Oreo: Snacks Get Inked
Posty + cookies = chaotic good. Oreo’s newest limited-edition collab features tattoo-inspired cookie designs and a flavor twist that fans can’t stop posting about. It’s sweet, weird, and strangely addictive — just like Post Malone himself. Also, who knew cookies could trend on TikTok?
7. Sabrina Carpenter x Dunkin’: Pop Princess Fuel
America runs on Dunkin’ — and now, Sabrina Carpenter. She’s the face (and taste) of an exclusive line of drinks and snacks designed to hit with Gen Z. Think sweet cold brews, sugary vibes, and packaging that begs to be Instagrammed. You may not be able to sing like her, but you can definitely sip like her.
8. Venus Williams x Dior Beauty: Skincare for the Strong
Venus is proof that strong is beautiful — and now she’s the face of Dior Beauty’s skincare line. This collab bridges luxury and wellness, offering high-end products that support active lifestyles without compromising on glow. Sports meets sophistication? Game, set, match.
9. Rhode x Tate McRae: Youthful Glow Goals
Hailey Bieber’s beauty brand Rhode teamed up with singer Tate McRae to speak directly to Gen Z. The result? A modern skincare campaign filled with dewy aesthetics, catchy beats, and that effortless cool girl energy we all wish we had. It’s skincare with a Spotify playlist.
10. Levi’s x Beyoncé: ReiiMAGINE Everything
Beyoncé and Levi’s said: “Let’s make denim powerful.” The ReiiMAGINE collection blends classic Levi’s cuts with Queen Bey’s fierce messages of empowerment and inclusivity. Sustainable, stylish, and socially conscious — it’s the kind of collab that turns your jeans into a statement.
What Do These Collabs Tell Us?
These aren’t just marketing stunts — they’re movements.
When done right, brand partnerships tap into culture, create real buzz, and reach audiences where they already are — online, in playlists, and yes, even in their skincare routines.
At Cuservi, we watch these moments closely. Why? Because behind every headline-grabbing collab is a strategy built on creativity, bold choices, and the courage to surprise people.
And let’s be real — none of that happens without the right tools.
That’s where we come in. Tools like Cuservi are essential for bringing bold ideas to life — helping brands track every change, preserve the essence of each partner, and manage even the tiniest details without dropping the ball. Because when you’re blending two (or more) creative universes, clarity and control aren’t optional — they’re non-negotiable.
Your Takeaway?
- Don’t be afraid to mix unexpected worlds.
- Partner with personalities, not just products.
- And most importantly? Make people feel something.
2025 is proving one thing: bland is banned. The future of marketing belongs to brands that break the mold — or better yet, smash it with a glitter-covered hammer.
