After scanning way too many newsletters, headlines, and reports (you’re welcome), one thing is crystal clear. The licensing industry is not just busy. It’s on overdrive.
Everyone’s partnering with everyone. New IP collabs pop up faster than memes. Today it’s a fast fashion line with a retro cartoon. Tomorrow? Branded sushi rolls, probably.
But here’s the twist: while everyone’s sprinting toward bigger, bolder licensing deals, the risks are quietly multiplying like gremlins after midnight.
Online Sales Are Booming. So Are the Fakes
E-commerce is the new licensing playground. Unfortunately, it’s also a full-time job for counterfeiters with Photoshop and zero morals.
A recent Which? investigation found unsafe baby products sold online featuring licensed characters. Cute. Deadly. And fake.
Marketplaces like Amazon, eBay and Etsy? Basically the open bar for knock-off artists. One click, and boom — fake product, real damage.
Want Proof? Here’s the Scary Part
If all this sounds dramatic, here are a few shocks from the real world:
- 3.3% of global trade is counterfeit, according to the OECD — that’s basically one fake item for every 30 you see.
- Amazon blocked over 7 million counterfeit attempts last year before they even reached the shelves.
- During big sports events (think World Cups, F1 weekends), authorities regularly seize tens of thousands of fake merch items in a single operation.
- And here’s the kicker: the UK’s consumer group Which? literally found dangerous baby products online using licensed characters — cute but potentially lethal.
In other words: the threat isn’t hypothetical or exaggerated.
It’s big, it’s growing, and it’s targeting every shiny new licensing trend that hits the market.
Limited Editions: A Counterfeiter’s Favorite Holiday
Seasonal drops are hot. Holiday collections, one-week exclusives, festive pop-ups. Love it. So do the counterfeiters.
High demand + tight deadlines = perfect environment for fake merch to slip through like a drunk guy at Coachella security.
Sports & Streaming: The Counterfeit Jackpot
If it moves fast or comes with a fandom, it’s getting licensed. F1, hit shows, mega concerts. The merch is everywhere — and so are the fakes. The bolder the brand, the better the knock-off. It’s practically a compliment.
AI: Friend or “Fake” Friend?
Sure, AI can write your product description. But it can also whip up fake labels, logos and packaging faster than your legal team can say “cease and desist.”
Suddenly, the fake looks real. And the real? Might need backup.
Enter: Cuservi (aka The Party Pooper for Counterfeiters)
This is where we roll in with the digital equivalent of a bouncer in a tux and steel boots.
Holograms? Check.
Anti-copy QR codes? Naturally.
RFID tags? You bet.
Online brand protection platforms that sniff out fakes like a bloodhound with a law degree? Oh, we’ve got that too.
Think of us as the slightly paranoid, extremely well-prepared friend who always locks the door twice and checks the receipts. We make sure your products are real, traceable and impossible to fake — even for the AI-powered pirates of the internet.
Bottom Line?
Licensing is moving at warp speed. Creativity is off the charts. So are the risks.
But with Cuservi, you don’t need to slow down. Just lock it down.
Because the future of licensing belongs to the bold.
And the protected.
