Let’s talk about Matthew McConaughey. Yes, the Oscar-winning actor. The smooth-talking, Lincoln-driving, “Alright, alright, alright”-chanting Texan who could probably sell sand in the desert. Well, turns out he’s selling something even cooler: his identity. No, he’s not uploading himself to…
You slapped a logo on a lunchbox, called a lawyer, and boom. You were in business. Easy, but let’s be honest… a little boring. Fast forward to now. Everything’s changed. Licensing isn’t about sticking characters on coffee mugs anymore. Today,…
Remember when fake products were easy to spot? Weird logos, shady street vendors, sketchy websites with blurry photos and prices too good to be true? Yeah. That ship has sailed. Today’s counterfeiters have leveled up. Big time. They don’t work…
It’s December 31st. You’ve survived the parties, the sugar, the awkward Secret Santa. While most people are recovering, smart brands are already thinking about what worked—and what to do better next holiday season. One thing is clear: Christmas capsules and…
There was a time when online scams were almost cute. Bad spelling. Weird promises. A mysterious prince with money problems. Now? Scams went to business school. Today’s digital fraud is powered by artificial intelligence. Fake ads. Fake product demos. Fake…
Let’s be honest. If someone slaps #ad on a post today, we all know what comes next: the same overused pose, same reheated caption, and a product no one actually asked about. In 2025, influencer marketing had to grow up.…
Let’s talk about this week’s counterfeit drama.Four incidents. Four industries. Same sinking feeling. We’ve got fake cycling gear with cloned serials. Tens of thousands of knock-off toys intercepted. Livestream scammers selling bootleg fashion like it’s QVC. And lawmakers finally side-eyeing…
Remember when “brand protection” meant slapping a shiny sticker on your product and calling it a day? Cute. Well, Cuservi started right there. VHS-label vibes and all.But then—plot twist—we actually made holograms work. Like, fight-counterfeiters-and-win work. Fast-forward, and now we help…
After scanning way too many newsletters, headlines, and reports (you’re welcome), one thing is crystal clear. The licensing industry is not just busy. It’s on overdrive. Everyone’s partnering with everyone. New IP collabs pop up faster than memes. Today it’s…
Let’s be honest. No one’s discovering products by wandering through aisles anymore. Now it’s: Scroll. Watch. Want. Buy. Creators are the new retailers. TikTok, YouTube, and Instagram have become the mall. And those influencers? They’ve got storefronts, checkout buttons, and…
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