Let’s be honest. In the licensing game, there are two kinds of companies: So, what’s their secret? A wizard? A deal with Disney?Not quite. According to the latest report, it all comes down to this: emotional power, global strategy, and…
Remember when licensing just meant putting your logo on mugs, backpacks, and that one limited-edition lunchbox nobody actually used? Cute times. Now? Your brand might be dancing in Fortnite, flexing in Roblox, or strutting down a digital runway in Zepeto.And…
Let’s be real. If a toy doesn’t have a movie deal, a spin-off series, and a line of merch longer than your kid’s Christmas list, does it even exist? Welcome to the golden age of character licensing — where brands…
So you just bought a shiny new helmet online. It has an “ACU Gold Approved” sticker on it. You’re ready to hit the track, feel the speed, live the dream… until someone tells you that sticker might be as fake…
Fake It ‘Til You Sell It Once upon a time, buying a fake bag meant a sketchy street corner and some awkward eye contact. In 2025? It’s just another day on TikTok. We don’t say “counterfeit” anymore — that’s way…
Spoiler: Bureaucracy strikes again In the grand tradition of the EU making things very official, there’s a new regulation in town. Starting in 2026, certain products—think textiles, electronics, furniture, batteries, and anything else that isn’t nailed down—will need their very…
Alright, picture this: You grab a pair of jeans, the tag says “Levi’s,” but the label proudly claims they’re from “Sans Francisco.” Not San. Sans. As in, without a clue. You’d laugh, right? Levi’s didn’t. They lawyered up. The Great…
Let’s be honest: licensed products have it easy… at first. They hit the shelves, ride the wave of hype, and often fly off racks faster than you can say “limited edition.” From toys and tees to fan-favorite collectibles, everyone wants…
So.Your company wants to rebrand. New logo. New vibe. New everything. Great idea—unless it’s not. Because rebranding can either make you the Beyoncé of your industry… or the Gap of 2010. (Spoiler: Gap changed their logo and people freaked out…
You know those bad reviews you scroll past on Amazon? The ones that say, “Arrived broken,” or “This fried my console”? Turns out, they’re not just rants. Sometimes, they’re the reason fraudsters end up in handcuffs. Enter Isaac Lapidus, a…
